Bloody Mary and The Virgin Queen - 1970 Words

Bloody Mary and the Virgin Queen Mary and Elizabeth Tudor were both, by all accounts, strong and intelligent women endowed with many of the qualities that mark a successful ruler. However, only Elizabeths legacy is a positive one; her reign has been called the Golden Age of England, and she remains a heroine in popular history and even modern film. Marys reign is scowled at, and seen by most as a brief unpleasant period preceding the glorious ascension of Elizabeth. To account for this, one can examine each sovereigns maternal influences, governing styles, and choices regarding marriage. Maternal Influence Marys mother, Katherine of Aragon, has been described as a staunch woman of misguided principles (Weir 3).†¦show more content†¦She contracted a matrimonial alliance with her nephew Philip, another Catholic monarch (Erickson 331). Their marriage caused a general outcry; the British did not favor Spaniards and feared that, upon their union, Philip would rule England as king; or that, if she died childless, he would seek to seize the throne for himself and his future heirs (337). This seemed a valid fear in light of Marys traditional feminine deference to male authority, but Mary declared that she would wholly love and obey the man she married, following the divine commandment, and would not in any way act against his will, but if he tried to interfere with the government of the kingdom she would have to prevent it at all costs (Erickson 333). For some, this was not enough; and the marriage contract specified that Phillip could not succeed. Thus, Mary was de termined to have a say in her own government. However, faith could guide Mary even if her husband could not, and she began to be very influenced by Catholic Cardinal Pole (Erickson 390). For all men who minimized her authority, Pole was the most blatant (Erickson 390). Pole gave Mary misguided advice concerning the religious conversion of her realm. He assumed that the religious situation in England was not unlike that in Italy, where the Protestant heresy had taken rather shallow root and had been decisively crushed by the Papal inquisition (Erickson 390). He failed to recognize the importance of the fact that a wholeShow MoreRelatedQueen Elizabeth: The Virgin Queen922 Words   |  4 PagesLizzie Scott â€Å"I am already bound unto a husband which is the Kingdom of England.† -Elizabeth I (Add Intro) Queen Elizabeth was famously known as â€Å"The Virgin Queen† for never marrying. She refused to share her power. Queen Elizabeth was born in 1533 and she and her sister were claimed to be illegitimate by her father, Henry VIII since he was looking for a male heir to his throne. Her mother, Anne Boleyn, was executed by her husband Henry VIII for what historians believe was false charges of adulteryRead MoreElizabethan Age Nationalism Essay1512 Words   |  7 Pageslong before she became one of the most famous queens in history. Elizabeth’s grace and poise were honored from the start, but it was her intellect and vigor that ultimately won her the last word. She was their King, this virgin Queen that defined her life with the love of no man but a country of loyal subjects. England prospered in culture and religion as well as establishing itself as a world power, all during Elizabethan times. During the reign of Queen Elizabeth I, nationalism soared due to t heRead More Queen Elizabeth Essay examples1227 Words   |  5 Pages Queen Elizabeth I Queen Elizabeth, the first, proved to be a very good and loyal monarch to England. She brought about many changes, both good and bad. On September 7, 1533 a baby girl came into the world. Back then many parents would have been greatly disappointed to have had a baby girl, rather then a boy. However these parents were glad by the birth of their first child together. These proud parents were the king and queen of England, King Henry VIII and Anne Boleyn. The girl child was namedRead MoreQueen Elizabeth I Of England1040 Words   |  5 Pagesblack hole against her pale complexion. The year was 1587, Elizabeth had gone through so much to be here. Oh, my mistake, I should probably refer to her by her formal name. The Elizabeth of this daring story full of anger and spite is none other than Queen Elizabeth I of England. To tell the full story though, we must travel back some 50 years to when Elizabeth was only 3 years old. The year is 1536, her mother, Anne Boleyn, has failed to produce a son for her husband King Henry VIII. Now here s whereRead MoreAnne Boleyn950 Words   |  4 PagesAna Bolena – Anne Boleyn 1501(1507)-1536 Queen of England 1533-1536 Mother of Elizabeth I Information about the early years of Anne Boleyn is almost non-existence; her birth has been dated from 1501 to 1507. Although information about her parents is abundant. Her father, Sir Thomas Boleyn, was named Sir in 1503. He was fluent with the languages, which allowed him to travel through Europe under the King’s orders and be part of important meetings. He was one of the bodyguards that took theRead MoreA Brief Look at Queen Elizabeth I1189 Words   |  5 PagesMany people, in England, believe that there has always been one queen to stand above the rest. That queen was Elizabeth the 1st. She has made many accomplishments during her reign. From a compromise about what religion England would follow to defeating the Spanish Armada. Elizabeth was born September 7, 1533 in Greenwich England. She was the daughter of King Henry VII and his second wife, Anne Boleyn. Elizabeth had a half sister from the king’s first wife, Catherine of Aragon, and also had a halfRead MoreHenry Viii And The Church Of England912 Words   |  4 Pagesâ€Å"Roundhead soldiers bursting into the home of a Catholic† (Alchin, 2014, p.1). The soldiers would also inconsiderately invade â€Å"the bedroom of the lady of the house (though this could also allude to a secret chapel, with the Lady in question being the Virgin Mary)† (Alchin, 2014, p.1). Moreover, the old man represents a hidden priest or an elderly of the family, who firmly refused to recite the Protestant English prayers to the soldiers (Alchin, 2014, p.1). In response, the British soldiers drag ‘theRead MoreEssay on Elizabeth I1259 Words   |  6 Pages The long, lasting conflict between Queen Elizabeth and Mary Queen of Scots was the fight over t he throne. Elizabeth and Mary we second cousins and Mary thought she deserve the crown. The conflict between Elizabeth and Mary ended up leading to Mary’s death. Elizabeth I, â€Å"queen of England and Ireland, was the most famous of English Monarchs and one of the most successful women rulers in history.† (Row, 243). â€Å"She was not only concerned with politics, diplomacy, and the religious struggle againstRead MoreKings and Queens: The Tudors Essay1228 Words   |  5 PagesThe Tudors consisted of five kings and queens as well as Lady Jane Grey. The family line began when King Henry V passed away and his wife later on remarried a man named Owen Tudor. The Tudors were known as the most powerful, feared, and inspirational line of people to have lived during their time Owen Tudor, worked for the king within his courts as a Welsh owner, during the time of Owen’s marriage, Owen and the queen ended up having a son named Edward and it was said that he was to be the next inRead More Biography of Queen Elizabeth Essay1102 Words   |  5 PagesBiography of Queen Elizabeth Despite being unwanted by her father, King Henry VIII, Elizabeth managed to overcome obstacles and become one of the most powerful woman leaders of her time. Some of her accomplishments were to defeat the Spanish armada, restore peace between Catholics and Protestants, and lead England to prosperity (Ross 146). The period of time during her reign, fifteen hundred and fifty eight to sixteen hundred and three, is often called the Golden Age since it was

The Concept of Liberty in US Political History An...

Introduction This analytical essay is commissioned to highlight the concept of Liberty in US political history along with an in-depth analysis of era which gave rise to several Political Parties in the United States during 1776-1803. Dating back to the era of 1783, in which the American Revolution came to its end, Americans nationals, specifically the white community of America, came in accord with a common perception regarding liberty of politics in the country and perceived the republican government (republicanism) as the best form of government which could stand for the societal good and prosperity while providing secure liberal societal milieu. On the other hand, there was another opposing yet prominent group in that era which was of the notion that these political parties can never serve a constituent of public life in America. This opposing group or faction observed political parties as the symbols of self-centeredness and thus, consider them a hindering factor in the success of the entire American nation. They firmly believed, as revealed by David Ramsay in 1789, that: In no age before, and in no other country, did man ever posses an election of the kind of government, under which he [leader] would choose to live (p.266). Consequently, this idealistic diversification led America to have two different contemplations of political liberty and chaotic perceptions regarding the most appropriate structure of governments to be implemented which can protect publicShow MoreRelatedThe Enlightenment By Locke, Paine, And Kant1492 Words   |  6 Pagesbecause of their faith and if asked to justify themselves, they would not be able too. People brave enough to understand this new paradigm shift like Locke, Paine, and Kant influenced society with their new fascinating philosophies that have influenced us till today. What they did not realize is how corrupt the development of reason would become. Rousseau understood reason and never denied it but also saw its future, which is why he chose compassion over reason. Through Locke’s, Paine’s and Kant’s examplesRead MoreAdministrative Law, Red and Green Light Theories5307 Words   |  22 Pagesnot be understood except in the context of the other. In 1941, Sir Cecil Carr made a similar point in a series of lectures on administrative law given at Harvard University, in the course of which he said: We nod approvingly today when someone tells us that, whereas the State used to be merely policeman, judge and protector, it has now become schoolmaster, doctor, house-builder, road-maker, town-planner, public utility supplier and all the rest of it. The contrast is no recent discovery. De TocquevilleRead MoreEssay on Women Empowerment5257 Words   |  22 Pageshttp://www.onestopias.com/tutorials/sociology/basic-concepts/types-of-societies.asp http://www.cbd.int/decisions/ http://www.preservearticles.com/economics/ http://in.news.yahoo.com/internet-diplomacy-changing-world-highlighted-sonepat-meet-104338539.html http://www.onlinegkguide.com/current-affairs/india/january-2011/ http://www.egyankosh.ac.in/bitstream/123456789/25474/1/Unit-1.pdf http://www.sociologyguide.com/basic-concepts/Definition.php http://epw.in/epw/user/userindex.jsp http://wwwRead MoreEssay on Women Empowerment5266 Words   |  22 Pageshttp://www.onestopias.com/tutorials/sociology/basic-concepts/types-of-societies.asp http://www.cbd.int/decisions/ http://www.preservearticles.com/economics/ http://in.news.yahoo.com/internet-diplomacy-changing-world-highlighted-sonepat-meet-104338539.html http://www.onlinegkguide.com/current-affairs/india/january-2011/ http://www.egyankosh.ac.in/bitstream/123456789/25474/1/Unit-1.pdf http://www.sociologyguide.com/basic-concepts/Definition.php http://epw.in/epw/user/userindex.jsp http://www.indiaonlineRead MoreA Look into the Various Forms of Essay Writing5590 Words   |  23 Pagesorganisational goals is considered to be the style variable; this variable is thought to encompass the cultural style of the organisation. The shared values variable, originally termed superordinate goals, refers to the significant meanings or guiding concepts that organisational members share (Peters and Waterman, 1982). The shape of the model (as shown in figure 1) was also designed to illustrate the interdependency of the variables. This is illustrated by the model also being termed as the ManagerialRead MoreContemporary Ethical Theory Philosophers5014 Words   |  21 Pagesin the group? †¢ Is there a moral difference between doing something that you know will have certain undesirable consequences and doing it with the intention of producing those consequences? On the other hand, a good example of a contemporary essay in moral philosophy that is not a piece of metaethics is included among the readings at the end of the chapter, the piece by James Rachels (1941–2003). In the article, Rachels discusses whether it is true that letting people die of starvation isRead MoreMill vs. Bentham2787 Words   |  12 Pagesmentor of J. S. Mill, is usually considered the founder of British utilitarianism. J. S. Mill adapted Benthams ideas and philosophies to meet the criticism utilitarianism encountered in Victorian times, expressing his version in the essays Utilitarianism (1861) and On Liberty (1859). Although the differences between the ideas of Bentham and Mill are very few, Mills adjustments are important and greatly alter the basic foundations of the system. To fully understand the origins of the ideas and opinionsRead MoreHerbert Spencer Essay13142 Words   |  53 Pages | Herbert Spencer (1820-1903) was an English philosopher, scientist, engineer, and political economist. In his day his works were important in popularizing the concept of evolution and played an important part in the development of economics, political science, biology, and philosophy. Herbert Spencer was born in Derby on April 27, 1820. His childhood, described in An Autobiography (1904), reflected the attitudes ofRead MoreThe Differences in John Stuart Mills and Jeremy Benthams Versions of Utilitarianism2151 Words   |  9 Pagesmentor of J. S. Mill, is usually considered the founder of British utilitarianism. J. S. Mill adapted Benthams ideas and philosophies to meet the criticism utilitarianism encountered in Victorian times, expressing his version in the essays Utilitarianism (1861) and On Liberty (1859). Although the differences between the ideas of Bentham and Mill are very few, Mills adjustments are important and greatly alter the basic foundations of the system. To fully understand the origins of the ideas and opinionsRead MoreAre the Rationalist Approaches Appropriate for the Study of International Relations?3641 Words   |  15 Pageswere initially taught in different fields, such as international law and diplomatic history and international organisations. The importance of studying international relations as an independent rapporteur emerged after the Second World War, precipitated by unprecedented US involvement in global affairs (both during the war and in the subsequent Cold War) and the decline of the European empires in the post-war political situation (Hook and Spanier, 2007). International relations seeks to interpret the

Vendor-specific Objective Evidence Free Essays

Hemo-Tech Case Presentation Outline * 1 Myles Intro: Facts: * 1 Issues: Multiple Element Arrangement * How should revenue be allocated to each deliverable? * What sales price should be allocated to each deliverable? * How are deliverables defined? * 25-4 â€Å"A vendor shall evaluate all deliverables in an arrangement to determine whether they represent separate units of accounting. That evaluation shall be performed at the inception of the arrangement and as each item in the arrangement is delivered. * 25-5 â€Å"In an arrangement with multiple deliverables, the delivered item or items shall be considered a separate unit of accounting if both of the following criteria are met: * a. We will write a custom essay sample on Vendor-specific Objective Evidence or any similar topic only for you Order Now The delivered item or items have value to the customer on a standalone basis. The item or items have value on a standalone basis if they are sold separately by any vendor or the customer could resell the delivered item(s) on a standalone basis. In the context of a customer’s ability to resell the delivered item(s), this criterion does not require the existence of an observable market for the deliverable(s). b. Subparagraph superseded by Accounting Standards Update No. 2009-13 * c. If the arrangement includes a general right of return relative to the delivered item, delivery or performance of the undelivered item or items is considered probable and substantially in the control of the vendor * 25-6 â€Å"A delivered item or items that do not qualify as a separate unit of accounting within the arrangement shall be combined with the other applicable undelivered item(s) within the arrangement. The allocation of arrangement consideration and the recognition of revenue then shall be determined for those combined deliverables as a single unit of accounting. † * * warranty, update machines * 2 Sandra Alternatives: * Company’s selling price to a different customer * A different company’s selling price of the same product * Selling price of a similar product’s profit margin, applied to the total costs of product * Proportional based on costs * 3 4 Troy Jessie Literature: Multiple-Deliverable Revenue Arrangements: ASC 605-25 * Vendor-specific objective evidence:   ASC 605-25-30-6A * 30-6A Vendor-specific objective evidence of selling price is limited to either of the following: * a. The price charged for a deliverable when it is sold separately ( annually, supplies-$3,000 per box, monitor and test-$600,000 annually) * b. For a deliverable not yet being sold separately, the price established by management having the relevant authority (it must be proba ble that the price, once established, will not change before the separate introduction of the deliverable into the marketplace). Third-party evidence: ASC 605-25-30-6B * Third-party evidence of selling price is the price of the vendor’s or any competitor’s largely interchangeable products or services in standalone sales to similarly situated customers. * screen and report services-$730,000 median price * Estimated selling price: ASC 605-25-30-6C * The vendor’s best estimate of selling price shall be consistent with the objective of determining vendor-specific objective evidence of selling price for the deliverable; that is, the price at which the vendor would transact if the deliverable were sold by the vendor regularly on a standalone basis. The vendor shall consider market conditions as well as entity-specific factors when estimating the selling price. * equipment * 5 6 Kelly Crystal Recommendations * IFRS: IAS 18? Type: Revenue Recognition Subject: Accounting for multiple-element revenue transactions under U. S. GAAP   (specifically identifying deliverables and determining selling price) and exploring the sources of IFRS guidance for such transactions How to cite Vendor-specific Objective Evidence, Papers

Porsche Exposed free essay sample

Do you believe that Porsche’s management is appropriately concerned with stockholder wealth? Does Porsche’s ownership structure work to the benefit or detriment of public shareholders? Although Porsche is publicly traded, the company is controlled by only two stockholders, the Porsche and Piech families. As the quotation by Holger Harter makes clear, the two families hold exclusive shareholder influence over management. An interesting point for class discussion is whether the families actually ever exercise these rights.It is not clear from the information or evidence presented that they influence or direct current management headed by Dr. Wendelin Wiedeking. They may simply agree with current leadership and therefore remain quietly complicit. What this means for minority shareholders is that they do participate in the distributed profits and any and all capital gains (losses) which the traded preference shares provide, but they have no voting rights and therefore no ability to act as owners in whole. We will write a custom essay sample on Porsche Exposed or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It also explains in part the company’s relatively uncooperative response to the requests of analysts and stock exchanges for more frequent reporting (as well as more detailed disclosure in their financial reporting). A final related component of this governance discussion is the structure of management compensation. The compensation packages of senior management were nearly exclusively focused on the recorded profitability of the firm from year to year, and not on the market’s assessment of that performance, the share price. . In your opinion is Porsche’s current currency hedging strategy protecting it from adverse exchange rate changes? Will it work as well in the long run as in the short run? Evaluate the other hedging strategies available to the firm and compare and contrast alternatives. Exposure: Porsche’s currency exposure is fundamentally a long-term operating exposure arising from where and how it operates its business.Because the company is relatively simple in structure compared to most multinationals, and transparent in the type of currency exposure it incurs, most of its currency exposure can be viewed as a series of transaction exposures, both existing (already an existing account receivable or inventory line item on the company’s balance sheet) and anti cipated(not yet contractually existing, but with a high likelihood that they will occur). Alternatives. There are a number of alternatives, which we cover here in brief. 1) Pass-through. The discussion of exchange rate pass-through is relevant, but not really a hedging solution. Pass-through does exactly what it says, it passes on to the buyer a portion of the exchange rate movement. This is in effect what Porsche has already done to some degree as described previously. As always, at some point the price elasticity of demand for the product changes so that further price increases through pass-through result in declining sales revenue. 2) Diversifying operations. If the company believed that it would be continuing to generate significant proportions of its sales in US dollar markets, it could match these sales values with production values by manufacturing in a US dollar environment. Other auto companies like BMW (produces today in South Carolina) and Mercedes (produces today in Alabama) have pursued this strategy successfully.As each year matures, and the associated options expire, the company has replaced them with a new three-year option position. (The three-year time horizon may actually be longer, but Porsche has not been willing to describe in any adequate detail the nature of how their hedging program is structured or operated. ) 3) Do you think Porsche’s currency hedging strategy reflects a particular bias of management and ownership regarding shareholder value creation? Do you believe that Porsche can continue to predict the future movement of the euro?Students generally seem to come to a conclusion that, although the current hedging program is expensive to purchase and operate, it has done well to date. Also, although other premium-priced automobile manufacturers have chosen to diversify operations, and seemingly successfully maintained the con sumer’s faith in their quality and brand, this is a choice of management, and difficult to second-guess. That said, in the end, the enormity of Porsche’s exchange rate exposure is not going to go away.Hedging it with financial derivatives is inherently a stop-gap measure, and does nothing to restructure or prepare the company for the long-term. Therefore, the possibility of a financing hedge, dollar-denominated debt, should clearly be reconsidered. Post Script. In January 2004 the following article appeared in the Financial Times (Porsche itself did not make any press release related to this issuance). It seems that Porsche was beginning to increase the use of US$debt

Conquest Of Paradise Essays - Christopher Columbus, Age Of Discovery

Conquest Of Paradise 1492, Conquest of Paradise: The misrepresentation of the Film The movie, Conquest of Paradise is very inaccurate in its portrayal of Christopher Columbus and what he brought to the so called "New World". The movie shows Columbus to be the first person to discover America and to cross the Atlantic Ocean when it is known that others had accomplished this miracle years before he did. Also, the movie doesn't completely show the difficulty of the first voyage and the fears of the never reaching land after losing wind. Third, the movie shows the Spaniards and the Natives getting along peacefully and as one when in actuality the Natives were very unfairly mistreated. Lastly, the movie only shows the good things that Columbus brought to the islands and doesn't show how diseases were brought by the Spaniards. The movie portrays Columbus to be the first person to set foot on the Americas which is not true. Fabers writes, "Other explorers, notably Norsemen from Norway, Greenland, and Iceland, touched the shores of America many years before Columbus. More importantly, when Columbus first came ashore, he was greated by people he called "Indians." How could anyone "discover" a land where people already lived." (ix). Although Columbus was the first to cross the ocean and keep a written journal of his day to day travels many give him far too much credit and mistake him to be the discoverer America. In the movie Conquest of Paradise, the first voyage is shown much shorter and simpler than it was. In Roger Eberts review of Conquest of Paradise, he says, "What disappoints me a little about Scott's version is that he seems to hurry past Columbus' actual voyage of discovery. There is intrigue in the Old World and adventure and violence in the New, but the crucial journey that links them seems reduced to its simplest terms: The three ships sail, the crews grow restless, Columbus quiets them, and then land is sighted" (*http://www.mrqe.com*). The actual first voyage took over three month and was much more difficult and agonizing than shown by the movie. "On August 6, four days after departing, the fleet suffered its first mishap when the rudder of the Pinta jumped its gudgeons. This had been claimed as a deliberate act of sabotage by the caravel's owner, Christobal Quintero, or by some of her crew who had already lost their enthusiasm for a long voyage in strange and dangerous seas" (Rienits 38). The movie shows the Spaniards and the Natives getting alone well and working together as one without prejudice. In the movie they say they claim to come in peace and with honor, that they don't look at them as savages, that they will treat them as if they are their own wives and children, and the they respect the beliefs. In actuality, the Natives were severely mistreated and viewed as uncivilized beings for not believing in the same God. Many of the Indians were often enslaved or killed for no reason, and the women were captured and raped. Sale tells how Columbus was, saying, "We have seen how he conquered and ruled the Indians by force, killing fellow beings with no more compassion than a butcher for his beasts. (201)" The Natives who didn't agree with Columbus on his building a colonial outpost were called "very wild". Those who were decided ate human flesh were called "brutish faces". The Natives of Jamaica who helped many of the sick Spaniards giving them food and drinks, Columbus wrote that he was "surrounded by a million savages full of cruelty and our enemies." Finally, in the movie, Conquest of Paradise, Columbus and his men are shown bringing many good things to the islands when he really brought more bad than good. The movie shows the Spaniards bringing all good things such as carpenters, priests, noblemen, laws, horses, cattle, foods, and the word of God. The bad they brought actually out-weighted the good also bringing diseases, starvation, crime, slavery, and harsh cruelty towards the Natives. In less than fifty years after the arrival of the Spaniards the Natives were already suffering great losses. "In Hispaniola, the cruelty policy begun by Columbus and disease brought by the Spaniards resulted in genocide-the mass deaths of the kindly, peaceful Taino people. In 1492, the population was estimated at two hundred and fifty thousand. By 1538, only five hundred Taino people were still alive" (Faber 56). The Natives had no real enemies until the Spaniards arrived. Once they arrived the Natives felt that their land and beliefs

Writing tips for nurses, Nursing Standard - Emphasis

Writing tips for nurses, Nursing Standard Writing tips for nurses, Nursing Standard Being a capable wordsmith may not be what you signed up for. But clinical nurses are spending more and more of their working day on writing tasks. Rob Ashton of Emphasis gives six tips on how nurses can become better writers. A well-presented document, a clear and succinct email, a precise and persuasive report all go a long way to ensure nursing maintains professional standards. This makes sense, as good writing skills equal good communication a prerequisite for effective nursing. Just as nursing requires dedication and practice, so too do effective writing techniques within the clinical setting. One Identify your target audience. To write effectively, you have to understand the needs of the people you are writing for. Think of the variety of audiences you have to communicate with as a practitioner such as patients, other nursing professionals, physicians. Then think about how you communicate differently to each. If its a report for a healthcare organisation, find out the ethos of that organisation. If its for a nursing manager, do they need to be informed or persuaded or both? Two Overcome the fear of the blank page. Break through writers block by: establishing the purpose of your writing and what you hope to achieve using mind maps or spider-grams to get ideas flowing creating a defined timeframe with deadlines and milestones writing in incremental bursts if youre faced with a lengthy document Focusing on your readers needs but (crucially) forgetting about their possible judgements of the work. If youre really stuck, set an alarm for five minutes hence, then tell yourself you only need to write until it goes off. After all, how bad can five minutes be? What youll probably find is that you speed up as the time starts to run out, giving you the energy to burst through the block. But if that doesnt happen, stop at five minutes, give yourself a ten minute break, then set the alarm for another five-minute session. Two or three short sessions like this are usually enough to cure the block. These apply to most writing tasks, including proposals for improvement projects, reports, patient records, staff references, memos and even emails. Three Keep going until you have a complete working draft. Forget about perfection for now. Organise the relevant information on separate piece of paper (such as with a mind map see above), then write. Only when youve finished should you revise and edit. Even the greatest writers work from a rough, first draft. Make sure you plan first though, as a stream of consciousness can be very difficult to disentangle once youve written it. To help with the final edit, ask yourself if youve addressed all your pertinent issues, especially problems, action and results. Four Dont dress it up. Florid language and great swathes of rhetoric wont impress a busy board member, nursing manager or worried patient who wants to read only the salient facts. Time is of the essence in a clinical workplace, so clear, direct communication is key. Present your message clearly from the start in a straightforward style that will keep your audience interested. Five Dont be lax in your report writing. Computerised report templates may have made the task easier but they are no replacement for courtesy and good grammar. Never make shortcuts in punctuation and spelling, and make sure the facts are correct. Get someone else to look over the document if youre unsure of its accuracy. Six Be honest. If you dont understand the subject matter, the chances are those reading it wont either. Dont mask your lack of understanding with unnecessary jargon. If youre working collaboratively on a report or proposal, for example ask for help. With written communication now so much a part of clinical nursing, these tips and a little practice should give you the confidence to handle any writing task. A little time spent perfecting the process now will leave you more time for other pressing responsibilities in the future. Rob Ashton is Chief Executive of Emphasis, the specialist business-writing trainers.

Marketing Planning and Promotion Essay Example | Topics and Well Written Essays - 2250 words

Marketing Planning and Promotion - Essay Example Focus provides businesses with the main and unique selling proposition that enables marketing planning to target the prospective audience. According to Barney Jopson, recession affects mostly the middle tier businesses. Therefore, this paper will seek to examine critically the current value of middle market brand and provide carefully argued recommendations about how to improve their prospects (Jopson, 2011). During the financial crisis people in the west made changes in their shopping system. Some of them believed it was an emergency response to the prevailing hard economic times whereas others reacted due to anticipated fear of it. Financial institutions have been able to bounce back from difficult economic times however; people’s habits of shopping have not yet shown signs of complete reverse to the previous ways. As such, Jopson, in his article believes that this trend is causing the middle market fashion a big deal of difficulty to handle. Following the financial hard tim es, most of the American and European shoppers started directing most of their expenditure at the opposite side of the retail scale. This happened because, shoppers wanted to scavenge for the lowest-prices which were available on the other end of retailers. This meant that they were able to save adequately in order to go on with splashing out on the odd lavishness (Jopson, 2011). With this respect, Barney analyzed the current value of the middle market brand as undergoing hard financial times since, as elaborated in this paragraph; shoppers are spending much on lower retail spectrum thus depriving the middle brands of their market share. Having lost market to the lower retail spectrum, middle market brands continue to record figures of wilting sales due to the crude version of financial difficulties. Nevertheless, middle market brands have depicted one fine distinction in the past three years that this category has become curiously compelling zone for ultra-hip designers. They have been able to launch what they particularly call diffusion lines by shedding prejudices as well as inhibitions. As a result, they have made middle market brands more affordable, off the rack and wear products through their so-called diffusion. With reference to Barney’s literature, the president of Loeb Associates and a veteran retail consultant Walter Loeb puts across that middle market brands are doing bridging lines because of the fact that their prospective clientele is in a saving frame of mind and hiking prices is unreasonable. The analytical sense derived from this middle market practice is that these companies want to improve the underlying system of communicating with their customers. By so doing they stand to risk big time because they might end up diluting their core brand and shoppers may end up perceiving them as dumping down. Nonetheless, for the middle industry intellectuals, this move is comprehensively tacit since it is an alternative way of extracting new rev enue torrent out of the already established investment brand. By engaging in bridging lines, middle market brands are reaping benefits form the investments made while establishing and broadcasting the distinctiveness and fascination of this core brand. As a theoretical and practical method of improving customer relations, middle market brands are using influential broadcasting channels that are premiering attraction and appeal for this new core brand (Jopson, 2011).